Case Study: Tilley Ossington Store Launch

OBJECTIVE:
In December 2022, EQPR successfully executed a 4-week PR campaign to support the opening of Tilley Ossington. The campaign generated significant earned media coverage, highlighting the Tilley brand story, the new store opening on Ossington, and product inclusion in holiday gift guides.

EQPR also assisted in the store launch event by overseeing event planning, coordinating invite distribution, ensuring a strong turnout of attendees, and providing graphic design services for invites and print outs.

RESULTS:
Number of News Clips: 81
Media Impressions: 19,747,982
Types of Media: digital, social, online and print
Length of Campaign: 4 weeks

OUTLETS: Toronto Sun, Globe and Mail, National Post (syndicated), Toronto Guardian, Among Men