Case Study: Simpl Things Launch

OBJECTIVE:
In 2022, EQPR initiated an 8-week PR campaign to announce the opening of Simpl Things at 269 Dunn Ave., Toronto. PR efforts were built on initiating wide- spread visibility while emphasizing Simpl Thing's unique day-to-night concept and chef residency program.

Earned media highlighted the nostalgia-inspired decor, cocktail program, menu items and more. No paid media tactics were employed.

RESULTS:
Number of News Clips: 38
Media Impressions: 36,541,563
Types of Media: digital, social, online and print
Length of Campaign: 8 weeks

OUTLETS: BlogTO, Toronto Star, Toronto Life, Streets of Toronto, Curiocity, Taste Toronto, Narcity, Foodism, Bay Street Bull, Sing Tao, Hamilton Spectator, Canadian City Post, The Raptors Show will Will Lou