Case Study: Hong Shing Lunar New Year

OBJECTIVE: To support small local businesses in the Asian community while creating more cultural awareness about the holiday to fight anti-Asian sentiment and stigma.

RESULTS:
Number of News Clips: 29
Media Impressions: 20.7 million
Types of Media: print, digital, online, TV broadcast, radio broadcast

OUTLETS: CBC, Toronto Sun, BlogTO, Omni TV, Toronto Life, CBC Metro Morning, Narcity, Ming Pao, BT Toronto, CP24 Breakfast, Instagram Business, Taste Toronto

LENGTH OF PR CAMPAIGN: 8 weeks