Case Study: Curryish Tavern Launch

OBJECTIVE:
In 2022, EQPR initiated an 8-week PR campaign to announce the opening of Curryish Tavern at 783 Queen St W, Toronto. PR efforts were built on initiating wide-spread visibility while emphasizing Chef Miheer's experience as a chef and his vision for serving forward-thinking Indian dishes in Toronto.

Earned media highlighted the concept & founding story, Chef Miheer's international culinary experience, and menu items.

RESULTS:
Number of News Clips: 17
Media Impressions: 18,142,042
Types of Media: digital, social, online and print
Length of Campaign: 8 weeks

OUTLETS: BlogTO, Toronto Star, Toronto Life, Streets of Toronto, Curiocity, View the Vibe, Foodservice and Hospitality, Canada Food Sinc, Canada Today