Case Study: Crisis Communications

In December 2021, @6ixbuzztv posted a misleading video accusing Hong Shing of scooping food off the ground with the intention of serving it. EQPR was quick to take control of the conversation and redirect the narrative pointing out 6ixBuzz's poor journalistic integrity. With a timely, community-focused, and strategic response, 100% of resulting media coverage was neutral or positive - resulting in 6ixBuzz removing the initial video due to mounting coverage in support of Hong Shing.

RESULTS:
Number of News Clips: 13
Media Impressions: 18.6 million
Types of Media: digital, online, TV broadcast

OUTLETS: Global News, NextShark, blogTO, Ming Pao, Taste Toronto, View The Vibe, Yahoo, Sing Tao, Asians Never Die (FB)