Case Study: Asian Gold Ribbon Campaign
The Asian Gold Ribbon Campaign is a global platform developed for social change and to initiate wide-spread visibility against anti-Asian hate and racism.
OBJECTIVE: To educate and create awareness for this 21st century global Asian movement and to fight anti-Asian sentiment and stigma.
RESULTS:
Number of News Clips: 33
Media Impressions: 31.25 million
Types of Media: print, digital, online, TV broadcast, radio broadcast
OUTLETS: National Post, Yahoo Canada, The Conversation, Global News, CP24 Breakfast, CTV Etalk, CBC News, OMNI TV News, Calgary Herald, Canada Now (Sirius XM)
LENGTH OF PR CAMPAIGN: 6 weeks
