Case Study: Lovehoney Launches in Canada
Raise brand and category awareness for UK sexual wellness brand, Lovehoney, to establish the brand as top 5 amongst competitors.
OBJECTIVE: Organize in-person launch event and secure ongoing media coverage to position Lovehoney as a thought leader and happiness educator.
RESULTS:
Number of News Clips: 465
Media Impressions: 222.9 million
Types of Media: print, digital, online, TV broadcast, radio broadcast
OUTLETS: National Post, Best Health, Canada.com, Ottawa Business Journal, The Kit, Toronto Star, Vancouver Sun, Montreal Gazette, Narcity and many more
LENGTH OF PR CAMPAIGN: 5 Months
