Case Study: Drake Invests in Bullrider
Drake joined Toronto-based cannabis brand Bullrider as a partner and advisor
OBJECTIVE: Write and distribute media release announcing Drake's investment in Bullrider.
RESULTS:
Number of News Clips: 160
Media Impressions: 103.9 million
Types of Media: print and digital
OUTLETS: Complex, BNN Bloomberg, LaPresse.ca, HypeBeast, blogTO, The Globe & Mail, CTV News, Hip Hop Wired, TheGrowthOp
LENGTH OF PR CAMPAIGN: 1 week
